![]() From forth the fatal loins of these two foes, A pair of star-cross'd lovers take their life. It is one of the most well-known and effective rhetorical devices throughout literature and persuasive speeches. ![]() Alliteration Īlliteration is the repetition of the sound of an initial consonant or consonant cluster in subsequent syllables. Sonic rhetoric delivers messages to the reader or listener by prompting a certain reaction through auditory perception. Sonic rhetoric is used as a clearer or swifter way of communicating content in an understandable way. Thus, they overlap with figures of speech, differing in that they are used specifically for persuasive purposes, and may involve how authors introduce and arrange arguments (see the section on discourse level devices) in addition to creative use of language. Rather than certain rhetorical devices falling under certain modes of persuasion, rhetorical devices are techniques authors, writers or speakers use to execute rhetorical appeals. Rhetorical devices can be used to facilitate and enhance the effectiveness of the use of rhetoric in any of the four above modes of persuasion. It has been argued to be the most important since no matter how logical, emotionally powerful and credible the argument, if the argument is made in an unsuitable context or environment, the audience will not be receptive to it. Kairos is an appeal to timing, such as whether the argument occurs at the right time and in the ideal surrounding context to be accepted. It involves persuading the audience that the author is credible and well-qualified, or possesses other desirable qualities that mean the author's arguments carry weight. Ethos is an appeal based on the good character of the author. By influencing their feelings, the audience can be pushed to take an action, believe an argument, or respond in a certain way. Pathos is an appeal to the audience's emotions, often based on claims they hold. Logos is an appeal to logic using intellectual reasoning and argument structure such as giving claims, sound reasons for them, and supporting evidence. Originating from Aristotle's Rhetoric, the four modes of persuasion in an argument are as follows:
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